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Wednesday, October 27, 2010

"Greenwashing" Accounts For 95% of "Green" Marketing! Are You Savvy?

Greenwashing, a blend of the terms "green" and "whitewashing" is a word used to describe deceptive marketing , or "spin" that is used to promote a misleading perception that a company's policies and/or products are environmentally friendly.  TerraChoice, an environmental marketing and consulting firm, are the authors of the Sins of Greenwashing studies, which include: The Six Sins of Greenwashing (2007); The Seven Sins of Greenwashing (2009); and The Sins of Greenwashing: Home and Family Edition (2010).

In a recent survey, TerraChoice found that there are at least 73% more "green" products on the market today than there were last year.  You would think that having such a large number of "green" products available to the public is a great thing.  Unfortunately, they also found that more than 95% of these consumer products that were identified as "green" products, were found to be guilty of at least one of the "Sins of Greenwashing" which is HUGE.  That means that only 4.5% of the products examined were found to be "sin-free!"
The biggest "sin" of greenwashing is when a company makes a claim without providing any proof.  The second-leading problem is "vagueness", which is just as disturbing to me, because it causes confusion for the consumer by making claims, such as, a product is "mother-earth approved."
As a consumer passionate about sustainability, it is very important to be informed about this type of marketing so that we can hold companies guilty of greenwashing accountable.  I would like to see the number of products making accurate environmental claims increase from the current 4.5% to 50% within the next year.  It can be done, as long as the public is informed and accountability is applied.

Click here for the full list of The Seven Sins of Greenwashing.

For more about greenwashing, visit TerraChoice at: http://sinsofgreenwashing.org/ or watch the below video.

Thursday, October 21, 2010

10th Annual City of Birmingham Recycles Day!

On Wednesday, October 27, 2010, ALL citizens of Birmingham are invited to recycle their electronic waste and  yellow pages at The 10th Annual City of Birmingham Recycles Day.  If you have old TV's, VCR's and radios lying around the house collecting dust, now is the time to get rid of them and do something great for our environment.  To make it even more convenient to participate, a drive-thru service will be offered for e-waste, Yellow Pages, telephone books, and cellular telephones!

Accepted Items for Recycles Day:
Yellow Pages, Personal Computers, Televisions, Monitors, LCD TVs, Flat
Screen Monitors, VCRs, Radios, Stereos, DVD players, Microwaves, Power
Supplies, Rechargeable Batteries, Vacuums, Banking Equipment, Telephones,
Pagers, Networking Equipment, Laptops, Keyboards, Mice, Power Cables,
Non-Hazardous Medical Equipment, Printers, Copy Machines, Servers, Hubs,
Ink Cartridges, Toner Cartridges, Remotes, Modems, Projectors, Cameras

Unaccepted Items for Recycles Day:
Refrigerators, Washers, Clothes Dryers, Dish Washers, Mercury Containing
Devices (Thermometers, Fire Alarms), Hazardous Chemicals/Materials, Light
Bulbs, Florescent Bulbs, Bio Waste

Please come out and support this event.  It's FREE!

WHERE: Linn Park, Short 20th Street
(Boutwell Auditorium, if inclement weather)
WHEN: Wednesday, October 27, 2010
TIME: 6:00 a.m. - 2:00 p.m.

Life The Green Way is proud to be a local sponsor of this event, along with several other organizations, including the Alabama Environmental Council, The City of Birmingham, Birmingham Recycles, Keep Birmingham Beautiful Commission, AT & T, UPS, The Real Yellow Pages, and NUCOR.

For more information

Thursday, October 14, 2010

Wednesday Blog Hop!


Things have been a little hectic lately- I had a birthday on yesterday (a big one!) and I'm a Team Captain of my friends & family team, "Team AT-III" for the Light The Night Walk which benefits The Leukemia & Lymphoma Society.  That being said, I've taken the time to participate in the Blog Hop again this week because I feel that it's such a wonderful way to connect with other bloggers.  I like the fact that we all support one another's efforts and that is priceless!

Wednesday, October 6, 2010

Bloggers: Need More Green In Your Life? Try The Green Blog Hop!


Are you a "green" blogger that's interested in finding and linking up with other "greenies"?  If so, you should join the Wednesday Blog Hop, specifically for blogs about green issues, living and tips.
I've done the "hop" several times and have found wonderfully inspiring blogs in my area of interest.
Click the button above to join the fun!  You will land on "Going Green with Noah," one of the hostesses of the Green Blog Hop.  Scroll down to the post that contains instructions, as well as, the McLinky.
Happy Hopping!

Sunday, October 3, 2010

Can't Bear To Watch? Nissan Leaf Ad Upsets Naysayers


Let me just start by saying that I like this commercial.  I think it's cute and sweet in a corny kind of way.  I immediately got the point that Nissan was trying to make:  love the environment and it will love you back.
Some think the ad is too preachy....I'd love to know what you think.